In optimizing a website, it is certainly not enough to get baklinks or inbound links. And it is definitely not enough to optimize just any keyword or key phrase. There are various SEO tools today that can help you in your quest to promote your website and to increase its page rank. Two of the most important SEO tools that you shouldn’t miss to use are Site Explorer and Rank Tracker.

Let’s now check why such tools are among the most important tools in SEO and let’s start with Site Explorer.

We keep on saying that inbound links can greatly affect your site’s page ranking in Search Engines particularly Yahoo and Google. That is true indeed. However, it is not enough to have an inbound link. The quantity of backlinks that your site has is not really that vital especially if such links comes from sites that are not in any way related to your website’s theme and content. It is the quality of your backlinks that is most vital especially if it comes from site that uses the same keywords or key phrases. Thus, it is best to check the backlinks or inbound links of your website using Site Explorer. Before, people used Yahoo Site Explorer to check such backlinks. But since, it is no longer available, men and women, particularly SEO specialist are searching for the best alternative.

Let’s now check Rank Tracker and how important it is in promoting a website.

Keywords or key phrases are surely the most significant aspect in Search Engine Optimization or SEO. People searched the internet by simply typing in a certain keyword or key phrase. And so, it is important that you are using the right keyword and key phrase for your website. And Rank Tracker will check that for you. This tool will help you check your website’s position in Search Engines for a certain keyword. And it will help you determine if you are indeed using the best keyword that can bring traffic to your website or if you are missing the right keyword for you site.

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